Once you’ve reached the end of this Hub, you’ll have the answers to all of your GBP questions and be able to use this tool effectively to market your business. In fact, this should be considered an integral part of the plan for any local business that wants to get noticed and gain traction online. With so many great features to take advantage of, such as earning customer reviews, posting photos and videos, sharing updates, and answering questions, there are countless opportunities to promote your brand while engaging with your audience.Īs an added bonus, the GBP platform is entirely free for all, so there shouldn’t be any barriers to including it in your local marketing strategy. We'd recommend starting with our introduction to Google Business Profile or jumping straight into " What is Google Business Profile?". Throughout this extensive Google Business Profile guide, we’ll be exploring the ins and outs of the platform and demonstrating how to go the extra mile to make it work wonders for you. Before you jump into a Google Business Profile Audit, though, you'll need to learn the basics. How to Do a Local SEO Audit Google My Business page audit Website and landing page audit Citation analysis Organic link and penalty analysis Review. Daily and monthly reporting guarantees that you keep on top of your keywords. Google and all other major search networks have results tracked by this keyword rank tracker. ![]() Perfectly localized rankings to the city or zip code level. In early June of this year, SEOmoz released some ranking correlation data about Googles web results and how they mapped against specific. Local Rank Tracker Track local pack, local finder, and organic rankings in Google and Bing. The authors views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. ![]() ![]() Since the Local Pack appears at the very top of the search results for a local query, you definitely won’t want to risk missing out on this huge potential slice of web traffic. Keep close tabs on your SEO rankings (with daily updates) all while tracking local and worldwide keywords for all of your search engine optimization campaigns. Google Places SEO: Lessons Learned from Rank Correlation Data. Without GBP, you’ll be unable to rank in the Local Pack and the Local Finder-which should be a high-priority goal for any local business. If you operate a business that serves a local area, such as a gym, a restaurant, or a plumbing service, then you’ll want to include Google Business Profile (GBP) in your regular marketing activities. This essential local marketing tool launched in 2014 and has since been embraced by businesses all around the world. As a local business owner, or a marketer working with local clients, you’ll likely already understand the importance of Google Business Profile (formerly known as Google My Business).
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